with Steve Pratt, Author of the hit book Earn It
Should your company start a podcast? Before you buy microphones or book guests, use these seven questions to test the job, audience, idea, distribution strategy and business result.
AI can create more content than brands could ever use. The real advantage now is knowing which stories matter, how to tell them, and where they should live. Jen Moss explores why story judgment may be the most valuable skill in modern brand marketing.
A podcast can do more than generate episodes and clips. Over time, it can connect expertise, ideas, sources and audiences into a recognizable body of knowledge whose value compounds with every new conversation.
Should you build your own branded podcast, advertise on podcasts that already reach your buyers, or do both? This guide gives you a practical framework for deciding where your podcast budget should go.
Most branded podcasts are still treated as shows. Jen Moss explains how brands can turn one flagship podcast into a connected content hub that builds authority, extends ideas and compounds intellectual equity over time.
Great branded podcast storytelling in regulated industries starts by understanding legal, medical and compliance boundaries, then getting creative inside them.
Learn how technical and specialized brands can turn complex subjects into useful, memorable podcasts that earn the right audience’s attention.
Most creator marketing rents attention. Creator-led branded shows give brands the chance to build an audience asset people return to.
Podcasting no longer looks or behaves like one medium. Audio, video, creators, brands and platforms now share an increasingly complicated ecosystem. JAR co-founder Jen Moss argues that the confusion is not evidence that podcasting has lost its way. It is evidence that the medium has grown.
