with Steve Pratt, Author of the hit book Earn It
After taking the New York Times AI literacy test, one thing became clear: distinguishing between AI and human writing is getting harder. But that’s not the real issue. The real question is why it matters. In this piece, we explore what AI can replicate, what it fundamentally cannot, and why lived experience remains the most powerful force in podcast storytelling.
Most branded content is built to trigger a reaction. And that’s the problem. In an overstimulated, hyper-targeted world, audiences are no longer just filtering content, they’re defending against it. This article explores why branded podcasts offer a better path forward, helping brands earn attention, lower resistance, and build trust that actually lasts.
A good podcast idea is rarely enough on its own. Before you launch, ask these five questions to clarify your audience, find your unique angle, and shape your idea into a show people genuinely want to hear.
Most weak podcast ideas are not bad ideas. They are simply underdeveloped. This article explores five common signs that your show concept needs more clarity around audience, format, point of view, and consistency before it is ready to launch.
Sometimes you can feel the exact moment a conversation changes. It stops feeling like something that is simply being recorded and starts feeling like something people will actually want to watch. A guest leans forward. Someone laughs harder than expected. A pause lands differently because you can see it in their face. These are the moments that explain why video podcasts work. They create a sense of presence, emotion and connection that audio alone cannot always deliver.
When markets split and trust becomes harder to earn, most marketing channels weaken. Podcasts do the opposite. In a K-shaped economy, the brands that win are the ones building familiarity, loyalty and lasting attention over time. This article explores why podcasts are uniquely positioned to help brands compound trust, create durable assets and stay top of mind when other channels fade.
BC Schizophrenia Society made the shift from audio to video podcasting. The goal? To create more space for people living with schizophrenia to be seen and heard. In one powerful moment, a guest named Abigail shared what recovery really looks like, and the camera captured something words alone could not.
A lot of brands start with the wrong question when building a podcast. They focus on format, guests, and episode ideas before thinking about what they actually want the show to mean to the audience. The strongest podcasts are not just informative. They shift how people think, feel, or see the world. When you design for that kind of change first, the strategy, format, and creative decisions become much easier.
Most B2B buyers do not make decisions during sales conversations. They make them before the meeting ever begins. By the time someone joins a call, they have already formed opinions about what matters, what feels risky, and who sounds credible. This article explores how branded podcasts and pre-sales content can shape buyer psychology earlier, helping marketing teams build familiarity, reduce resistance, and create sales conversations that feel more like a continuation than a pitch.
