with Steve Pratt, Author of the hit book Earn It
How job-based podcast design connects business purpose, audience needs, creative strategy, distribution and measurement before anyone presses record. Job-based podcast design begins with one question:
Downloads are useful, but they rarely prove that a branded podcast is doing its job. Here is how to build a podcast measurement framework around the outcomes your organization actually cares about.
Most branded podcasts don’t fail because of poor production. They fail because audience growth is treated as something that happens after launch. Here’s how to design growth into your podcast from day one by aligning business goals, audience strategy, KPIs, distribution, and measurement before recording Episode One.
Branded entertainment is reshaping modern marketing. As AI floods the internet with content, brands need to earn attention through stories, podcasts, video, and live experiences that audiences actively choose. Here’s why the future of brand storytelling belongs to brands that think like media companies.
Choosing a podcast agency based on microphones, cameras, and studio setups is like hiring a football coach because they own a whistle. This article explores the questions that actually matter, from audience strategy and business objectives to distribution, measurement, and ROI, and why the best podcast partners focus on outcomes long before they talk about equipment.
Moving your podcast to YouTube isn’t as simple as uploading the audio and hoping for the best. This article explores how video changes podcast discovery, audience behavior, and storytelling, and why the best podcast strategies treat audio and YouTube as two very different relationships.
AI can now generate a podcast from start to finish, but “automatic” doesn’t mean effective. In this guide, we break down the most popular AI podcasting tools, where they add real value, and where they quietly erode trust. If your goal is influence, not just output, the answer isn’t choosing AI or humans. It’s knowing exactly where each belongs.
What happens when creators try to translate immersive, sound-rich storytelling into a visual platform designed for speed, thumbnails, and watch time? This article explores the growing tension between intimacy and discoverability, and the creative experiments emerging as narrative podcasters rethink what video is actually for.
Most branded podcasts fail long before production quality becomes the problem. This article explores how choosing the right podcast format, from interviews to narrative to hybrid video-first shows, is really a strategic business decision about audience, trust, and outcomes.
