We built JAR for
podcasts with a job
JAR is a strategy, production, audience growth and measurement agency for established organizations.
We help brands turn complex expertise into shows people choose to spend time with, then connect that attention to a real business result.
A marketer and a storyteller walk into a podcast agency.
Roger Nairn spent more than two decades helping brands solve marketing problems.
Jen Moss built her career finding stories, asking better questions and making complex subjects human.
They kept seeing the same problem.
Brands were investing in polished podcasts without defining who the show was for, what job it needed to perform or how success would be measured.
JAR was built to close that gap.
Today, our team combines business strategy, journalistic thinking, audio and video production, audience development and contextualized analytics. We work with organizations around the world from our home base in Vancouver.
The equipment has improved considerably. The hard questions have not changed.
Watch a selection of audio and video work produced for brands around the world.
AUDIO PODCASTING
VIDEO PODCASTING
Our purpose
Help organizations turn expertise into influence through podcasts people choose.
Our mission
Challenge brands to make podcasts with a clear job, a defined audience and a measurable result.
our standard
Great content that is good for the audience and useful to the business.
Both conditions matter.
WE MAKE EXPERTISE WORTH CHOOSING.
Complex subjects do not need to be simplified into mush.
They need sharper questions, stronger structure and an editorial point of view that respects the audience.
JAR combines journalistic thinking, business strategy, production, growth and measurement in one team. Fewer handoffs. Better decisions. Less content sludge.
our global production footprint
JAR combines remote production with a trusted network of studios and production partners around the world, allowing us to record wherever your guests are.
By the Numbers
Founded
2017
Years in Business
9+
Countries Served
20+
Branded Podcast Series Produced
75+ (replace with your verified number)
Enterprise Clients
50+ (replace with your verified number if you prefer)
Selected Clients
Amazon • RBC • American Express • SAP • TELUS • Allianz Trade • D-Wave • Wharton • Genome BC • Staffbase • Abbvie • Expedia
Production Coverage
We regularly produce podcasts across:
- Vancouver
- Toronto
- New York
- Los Angeles
- San Francisco
- Latin America
- Europe
- Asia Pacific
Whether your guests are in Vancouver, New York, London or Singapore, JAR provides one editorial process, one production standard and one accountable team.
with access to 37+ trusted recording studios worldwide.
What jar believes about branded podcasts
- Most branded podcasts fail before anyone hits record
The team chooses a host, books guests and orders cameras before agreeing on the business problem.
A polished production cannot rescue a weak premise.
- Every podcast needs a job
The show must do something specific for the organization.
Build trust. Change a perception. Reach a difficult audience. Support a sales conversation. Help employees understand change.
“Having a podcast” is not a job.
- Audience attention is earned
Nobody owes a brand forty minutes.
Every episode must deliver enough relevance, insight or entertainment to justify the time it asks from the audience.
- Production quality is table stakes
Good sound and strong video matter. They are still only the beginning.
The idea, editorial structure, host performance and audience value determine whether anyone stays.
- Distribution begins during development
Audience growth cannot be bolted onto a finished show.
Topic selection, guest choices, format, episode structure, titles, thumbnails and release cadence all affect whether the podcast gets discovered.
- Video changes the show
Adding a camera creates a visual recording. It does not automatically create a watchable podcast.
Video requires its own approach to performance, structure, visual storytelling, packaging and retention.
- The episode is only one unit of value
A strong podcast can create long-form attention, short-form content, executive visibility, sales enablement, audience intelligence and a recurring stream of useful ideas.
The recording is the source. The value spreads much further.
- Downloads show reach. They do not prove business impact.
We measure audience size and engagement.
We also look at whether the podcast reached the right people, changed perceptions, built loyalty, supported internal priorities or influenced behaviour.
The correct measurement depends on the job.
- Editorial judgment beats content volume
More episodes do not fix an unclear show.
Strong podcasts come from choosing better ideas, asking harder questions and removing anything the audience does not need.
- The audience and the business both have to win
A show that only serves the brand becomes advertising.
A show that only serves the audience becomes philanthropy.
The useful territory sits between them.
The podcasts we produce
We partner with progressive brands who have an appetite for crafting meaningful, authentic content and who understand the value of long-term audience relationships.
Storytelling isn’t just what we do. It’s who we are.
Driven by curiosity, empathy, and a commitment to quality, we strive to create audio and YouTube podcasts that work for both audiences and businesses.
That’s always been our standard.
