We thought branded podcasts could be better.
So we started JAR.
We believe brands and organizations have an important role to play in the conversations shaping our world. They’re full of people with valuable knowledge, surprising stories, and perspectives worth sharing.
But having something important to say is only half the battle. You have to make people want to pay attention.
That’s the challenge we set out to tackle in 2017.
Our co-founders came at it from different directions. Roger Nairn brought decades of experience in marketing, client service, and business. Jen Moss brought a background in journalism, radio, and new media storytelling. Together, they saw an opportunity to combine the best of both worlds: great storytelling with a clear sense of purpose.
Today, JAR is a Vancouver-based team of writers, producers, editors, strategists, project leads, and sound and video specialists making podcasts for organizations around the world.
And we’re still guided by this foundational belief: your audience doesn’t owe you its attention. You have to earn it.
See what we've been making.
AUDIO SIZZLE
VIDEO SIZZLE
Our purpose. Our mission. Our standard.
OUR PURPOSE
Turn expertise into stories people choose to spend time with.
OUR MISSION
Help organizations bring their knowledge and ideas into the wider conversation through owned-media properties that inform, entertain, challenge assumptions, and build lasting relationships.
OUR STANDARD
Great storytelling. Genuine value for the audience. Meaningful results for our clients.
We believe good stories can change the conversation.
We’re fascinated by the things people know. Scientists exploring how life works. Entrepreneurs rethinking what’s possible. Researchers questioning accepted wisdom. People with experiences that challenge how the rest of us see the world.
Organizations are full of this kind of knowledge. Much of it never gets beyond conferences, reports, boardrooms, or industry circles.
We think that’s a missed opportunity.
Our job is to find the fascinating ideas, ask the questions others might overlook, and turn complex subjects into stories that are clear, engaging, and worth sharing.
We like curious people, difficult questions, sticklers for quality, and ideas that make us reconsider what we thought we knew.
We take our work seriously. Ourselves, a little less so.
From Vancouver to wherever the story takes us.
We were proudly founded in Vancouver, Canada, but our stories and collaborators span the globe.
With a trusted network of recording studios and production partners across the world, and a seamless remote recording process, we can bring together voices from just about anywhere. Whether your guests are in Toronto, New York, London, or Singapore, you’ll work with one creative team that keeps everything connected.
JAR by the numbers
2017
Founded
20+
Countries served
100+
Branded podcast seasons produced
50+
Enterprise clients
37+
Trusted recording studios worldwide
Selected clients
Amazon • RBC • American Express • SAP • TELUS • Allianz Trade • D-Wave • Wharton • Genome BC • Staffbase • AbbVie • Expedia
a few things we believe.
- Nobody owes you their attention.
People have endless things they could watch or listen to. If we’re asking for their time, we’d better give them something worthwhile in return.
- Expertise deserves a wider audience.
Some of the most fascinating ideas in the world are hiding inside organizations. We help bring them out, make them accessible, and give them a place in the conversations people are already having.
- Curiosity makes everything better.
Our clients know their subjects inside out. We bring fresh eyes, curious ears, and the willingness to ask a question that might lead somewhere unexpected. Sometimes the most interesting story is one nobody knew they had.
- A great idea beats a perfect microphone.
We love excellent sound and video. But beautiful production won’t save a boring idea. Start with a strong story, a timely approach, then make it sound and look terrific.
- Good for the audience. Good for the organization.
We believe branded podcasts should offer something genuinely valuable to the people watching or listening, while doing something useful for the organization behind them. When those two things come together, everybody benefits.
The podcasts we produce
Ambitious brands. Complex subjects. Unexpected stories.
We’ve helped organizations turn their expertise into shows that inform, entertain, challenge assumptions, and get people talking.
We’re proud of the work. Even prouder of the people we get to make it with.
Meet the people behind the podcasts.
A good podcast takes more than one kind of brain.
Our team includes journalists, writers, producers, editors, sound designers, video specialists, strategists, and people who can keep a complicated production running without breaking a sweat.
We bring different perspectives to the table, share a healthy appetite for debate, and genuinely enjoy making things together.
