BRANDED PODCAST STRATEGY, PRODUCTION, GROWTH AND MEASUREMENT

We're a branded podcast agency that makes, markets and measures podcasts.

Less talking at people. More getting people talking.

JAR Podcast Solutions is a full-service podcast production agency for brands that want more than another piece of content.

We develop the strategy, produce the audio and video, grow the audience, and measure what happens next. From brand awareness and thought leadership to consideration and customer relationships, every podcast we make has a job to do.

Good company. Great stories.

We've helped some of the world's most interesting organizations find their voice and build meaningful connections with their audiences.

Great podcasts. Measurable results.

We’ve helped brands turn complex ideas into podcasts that reach the right people, hold their attention and support real business goals. Here’s what that looks like.

2M+
Downloads
RBC Disruptors

+6%
Category
awareness lift
American Express
Build It Braver

2+
Hours listening per month per listener
Amazon
This Is Small Business

We’ve helped brands turn complex ideas into podcasts that reach the right people, hold their attention and support real business goals. Here’s what that looks like.

Sometimes you can't read the label from inside the jar.

Most brands don’t need another podcast. They need a better way to reach and impact the people who matter.

As a branded podcast agency, we help organizations find the stories their audiences will actually care about, then turn those stories into audio and video content that earns attention and builds trust.

Our work starts well before anyone hits record. We challenge assumptions, sharpen the idea and make sure the show serves a clear business purpose.

We start with 3 questions:

Before we discuss cameras, microphones, hosts or episode length, we answer three questions.

What’s the job?

What do you actually want this podcast to accomplish?

Who’s it for?

What does your audience care about, and why would they choose to spend time with you?

What does success look like?

How will we know if the show is doing its job?

We call it the JAR System: Job. Audience. Result.

It’s how we make sure the strategy is sound before anyone hits record.

From first idea to devoted audience.

Some clients come to us with the beginnings of an idea. Others have been publishing for years and want to try something new.

Wherever you're starting, we can help.

Find the show worth making.

We research your audience, explore the competition, develop concepts, and test assumptions. Together, we’ll find a creative direction that serves your audience and your goals.

Make something people want to spend time with.

Interviews, documentaries, conversations, narrative series, audio, video, or a little of everything. Our writers, producers, editors, and sound designers bring the ideas to life.

One great idea can travel a long way.

Turn your podcast into short-form video, social content, articles, newsletters, and other formats that help it reach more people. We help you get more out of the work you’ve already invested in.

A great show deserves to be found.

We build audience development into the plan from the beginning, then help your show reach people through the platforms, partnerships, promotion, and content that make sense.

Whether client-facing or white-label.

We plug into agency teams behind the scenes, handling podcast strategy, production and marketing so they can offer clients the full service without building it in-house.

Find out what’s working. Then get better.

Downloads and views only tell part of the story. We measure audience engagement, brand lift, consideration, attribution, and conversion, connecting podcast performance to the business goals that matter. Then we use what we learn to make your show better.

Nice things people have said about us.

"Disruptors would not be what it is today without JAR. Over 10 seasons, they helped shape our editorial direction, grow our audience, and build the production systems and internal capabilities needed to sustain our quality. Their expertise and commitment made them an invaluable partner, and we learned enormously from their team along the way."

"Our experience with JAR has been amazing, from their consistent and efficient communications to their ingenious creativity and their superb production quality."

"We hit the jackpot with JAR. This team brought our ideas and ambitions to life."

"We could not have created 'Nice Genes!' without JAR. Their expertise in podcasting has been instrumental in the success of our show."

"The podcast helped us demonstrate to our North American audience that we were a unique vendor in a crowded B2B space."

“We are very pleased with JAR’s input to our editorial, production, and quality control processes with this podcast series.”

a few things you might be wondering

What does a branded podcast agency do?
A branded podcast agency helps organizations plan, produce, market and measure podcasts that serve a business purpose. At JAR, that means developing the editorial strategy, researching the audience, producing audio and video episodes, growing the show's reach and tracking performance against defined goals. We handle the whole process or work alongside your existing team.

How is JAR different from a typical podcast production company?
We start with the business problem, not the microphone. Before developing a show, we establish who needs to hear it, why they would care and what success should look like. Then our producers, strategists and marketers build the show and its audience together. Production quality matters. So does what the podcast accomplishes.

Do we need to have a podcast idea before contacting you?
Nope. Some of our best collaborations begin with a challenge, an audience, or a big, messy collection of ideas. We can help figure out whether a podcast makes sense, and what kind of show could work.

Do you produce both audio and video podcasts?
Yes. We produce audio-first shows, video-first shows, and formats that make good use of both. We'll help you decide which approach fits your audience, goals, and budget.

Can you help us grow an existing podcast?
Absolutely. We can review your current show, look at what's working and what's getting in the way, and help develop a plan for stronger content, audience growth, and distribution.

Can you work with our internal team?
Of course. We regularly collaborate with internal communications, marketing, and creative teams. We can also help develop the workflows, skills, and production systems that make it easier to sustain a show over time.

How much does a podcast cost?
It depends on the format, production requirements, number of episodes, and level of support you need. We'll help you understand the options and build a sensible scope around your goals and budget.

Can you handle everything?
Pretty much. From strategy and creative development through scripting, recording, editing, publishing, promotion, and measurement, we can take care of the whole process or support the parts where you need us most.