BRANDED PODCAST STRATEGY, PRODUCTION, GROWTH AND MEASUREMENT
Less talking at people. More getting people talking.
Great stories start conversations. The best ones keep them going.
JAR helps ambitious organizations turn their knowledge and ideas into audio and video podcasts people actually want to watch and listen to.
We help you find the right idea, make a great show, grow its audience, and measure its impact. Then we help you build on that success, creating an owned media property that reaches people across channels.
Good company. Great stories.
We've helped some of the world's most interesting organizations find their voice and build meaningful connections with their audiences.
Sometimes you can't read the label from inside the jar.
You know your organization inside out. But when you’re that close to something, it can be hard to see what will interest someone on the outside.
That’s where we come in.
We bring fresh eyes, curious ears, and a healthy dose of creative questioning. We dig into your expertise, challenge assumptions, and find the stories that will give your audience a reason to care.
We start with 3 questions:
Before we discuss cameras, microphones, hosts or episode length, we answer three questions.
What’s the job?
What do you actually want this podcast to accomplish?
Who’s it for?
What does your audience care about, and why would they choose to spend time with you?
What does success look like?
How will we know if the show is doing its job?
We call it the JAR System: Job. Audience. Result.
It’s how we make sure the strategy is sound before anyone hits record.
From first idea to devoted audience.
Some clients come to us with the beginnings of an idea. Others have been publishing for years and want to try something new.
Wherever you're starting, we can help.
- Strategy & Development
Find the show worth making.
We research your audience, explore the competition, develop concepts, and test assumptions. Together, we’ll find a creative direction that serves your audience and your goals.
- Audio & Video Production
Make something people want to spend time with.
Interviews, documentaries, conversations, narrative series, audio, video, or a little of everything. Our writers, producers, editors, and sound designers bring the ideas to life.
- Beyond the Podcast
One great idea can travel a long way.
Turn your podcast into short-form video, social content, articles, newsletters, and other formats that help it reach more people. We help you get more out of the work you’ve already invested in.
- Distribution + Audience Growth
A great show deserves to be found.
We build audience development into the plan from the beginning, then help your show reach people through the platforms, partnerships, promotion, and content that make sense.
- Agency Support
Whether client-facing or white-label.
We plug into agency teams behind the scenes, handling podcast strategy, production and marketing so they can offer clients the full service without building it in-house.
- Measurement & Insights
Find out what’s working. Then get better.
Downloads and views tell part of the story. We also look at engagement, retention, audience behaviour, and the outcomes that connect back to your goals.
a few things you might be wondering
Do we need to have a podcast idea before contacting you?
Nope. Some of our best collaborations begin with a challenge, an audience, or a big, messy collection of ideas. We can help figure out whether a podcast makes sense, and what kind of show could work.
Do you produce both audio and video podcasts?
Yes. We produce audio-first shows, video-first shows, and formats that make good use of both. We'll help you decide which approach fits your audience, goals, and budget.
Can you help us grow an existing podcast?
Absolutely. We can review your current show, look at what's working and what's getting in the way, and help develop a plan for stronger content, audience growth, and distribution.
Can you work with our internal team?
Of course. We regularly collaborate with internal communications, marketing, and creative teams. We can also help develop the workflows, skills, and production systems that make it easier to sustain a show over time.
How much does a podcast cost?
It depends on the format, production requirements, number of episodes, and level of support you need. We'll help you understand the options and build a sensible scope around your goals and budget.
Can you handle everything?
Pretty much. From strategy and creative development through scripting, recording, editing, publishing, promotion, and measurement, we can take care of the whole process or support the parts where you need us most.
AUDIO SIZZLE
VIDEO SIZZLE
ideas from inside the JAR
Thoughts, advice, creative experiments, and the occasional strong opinion about podcasting, storytelling, and the changing world of media.
