Before you start planning a podcast, figure out what job it needs to do.
Most branded podcasts start with the same questions.
Who’s going to host it? Should it be audio or video? How many episodes should we make? What’s the budget?
Fair questions. But they’re not the first ones you should be asking.
The first question is simpler: What business problem are we trying to solve?
A podcast can build trust, reach hard-to-reach buyers, establish authority, educate customers, or bring an internal team together.
But those are different jobs. And each one needs a different strategy.
Meet the JAR Podcast Job Selector
We built a free interactive tool to help marketers figure out whether a podcast makes sense for their business.
It’s based on the JAR System, the framework we use with our clients to connect three things:
- Job: What business problem are we solving?
- Audience: Who are we trying to reach, and what do they need?
- Result: What needs to change, and how will we measure it?
Answer a few questions about your business goals, target audience, sales cycle, and preferred format.
The tool will help you identify the job your podcast should do, suggest how to measure success, and assess whether a podcast is the right move.
You’ll also get a brief you can save and share with your team.
Find out if a podcast is right for your business
You don’t need a show name. You don’t need a host. You don’t even need to be convinced that a podcast is the answer.
That’s the point.
Try the free JAR Podcast Job Selector below.
Already have a podcast that's not delivering what you hoped? This works for you, too.
And if you'd like a second opinion, talk to the JAR team. We make, market, and measure podcasts built to do something useful for your business.
