with Steve Pratt, Author of the hit book Earn It

Tag: podcast strategy

The JAR Podcast Growth System illustrating the podcast growth framework: Job → Audience → Strategy → Production → Distribution → Measurement → Optimization.
Audience Growth

Audience Growth Starts Before Episode One

Most branded podcasts don’t fail because of poor production. They fail because audience growth is treated as something that happens after launch. Here’s how to design growth into your podcast from day one by aligning business goals, audience strategy, KPIs, distribution, and measurement before recording Episode One.

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Podcast production strategy meeting and recording studio illustrating how to choose a branded podcast agency.
Podcast Agency

A B2B Marketer’s Guide to Choosing a Branded Podcast Agency

Choosing a podcast agency based on microphones, cameras, and studio setups is like hiring a football coach because they own a whistle. This article explores the questions that actually matter, from audience strategy and business objectives to distribution, measurement, and ROI, and why the best podcast partners focus on outcomes long before they talk about equipment.

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Image collage, used on the blog titled "5 Signs Your Podcast Idea Isn’t Ready Yet"
Podcast Strategy

5 Signs Your Podcast Idea Isn’t Ready Yet

Most weak podcast ideas are not bad ideas. They are simply underdeveloped. This article explores five common signs that your show concept needs more clarity around audience, format, point of view, and consistency before it is ready to launch.

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Podcast Strategy

Feed Architecture Is the Missing Layer in Podcast Strategy

Great episodes don’t fail because the content is weak. They fail because the system around them is. Platforms like Spotify, Apple and YouTube don’t evaluate podcasts one episode at a time. They evaluate your feed. This article explores why feed architecture has become one of the most overlooked growth levers in branded podcasting, and how structure, cadence, and optimization determine whether your show gets discovered, recommended, and revisited.

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Podcast Storytelling

Amplifying Impact: How Podcasts Boost Government and Nonprofit Messaging

In a world where trust and transparency matter more than ever, government and nonprofit organizations are using podcasts to cut through the noise and connect with the public. Whether it’s explaining complex policies, sharing human stories, or combating misinformation, podcasts offer a powerful, accessible way to engage audiences. How? Keep reading.

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A diverse team discusses podcast strategy in a high-tech workspace surrounded by podcasting equipment and digital analytics.
Podcast Strategy

The Benefit of a Smart Podcast Strategy

Enhance your podcast strategy with key insights into market trends, SEO importance, and the integration of cutting-edge technologies. Learn how to align creative content with business goals for maximum impact.

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