with Steve Pratt, Author of the hit book Earn It
Should you build your own branded podcast, advertise on podcasts that already reach your buyers, or do both? This guide gives you a practical framework for deciding where your podcast budget should go.
When markets split and trust becomes harder to earn, most marketing channels weaken. Podcasts do the opposite. In a K-shaped economy, the brands that win are the ones building familiarity, loyalty and lasting attention over time. This article explores why podcasts are uniquely positioned to help brands compound trust, create durable assets and stay top of mind when other channels fade.
Most B2B buyers do not make decisions during sales conversations. They make them before the meeting ever begins. By the time someone joins a call, they have already formed opinions about what matters, what feels risky, and who sounds credible. This article explores how branded podcasts and pre-sales content can shape buyer psychology earlier, helping marketing teams build familiarity, reduce resistance, and create sales conversations that feel more like a continuation than a pitch.
Long-running podcasts don’t usually fail. They drift. What starts with intention slowly turns into autopilot, where consistency replaces curiosity and structure hardens into habit. This article explores how small, thoughtful changes in voice, format, sound, and process can refresh a branded podcast without blowing it up or losing audience trust.
Most creators say they’re “doing it for the algorithm,” but what does that actually mean and how much power should it have over your work? This article breaks down what podcast algorithms really pay attention to, what they completely miss, and why treating them as an authority can quietly erode creativity, trust, and long-term audience relationships.
Some of the most important sales work happens before a prospect ever meets you. This article explores how podcasts quietly shape buying intent, build trust and influence expectations long before the first call.
Most branded podcasts unknowingly hand their equity to a single voice. And when that host leaves, the audience often leaves with them. This article breaks down the podcast host paradox and shows you how to build trust architecture using formats, structures, and narrative cues that anchor loyalty to the brand. If you want a show that stays strong through host changes and scales as a long-term asset, start here.
After 22 years in advertising and podcasting, one thing is clear: the best branded podcast research comes straight from what people actually say. Every interview reveals the real fears, goals, and motivations hidden behind corporate language. When you transcribe, tag, and test that data, your podcast becomes more than content, it becomes a living research lab. The result? Insights that shape better campaigns, sharper sales conversations, and messaging that truly resonates.
Why do we instinctively want to break the rules, like touching a “Do Not Touch” sign? That’s audience psychology at work, and it matters more than you think in podcast marketing. This post dives into the power of psychological reactance, how it shapes listener behavior, and how smart podcasters can use it to spark curiosity, build trust, and keep audiences coming back for more.
Podcasting-as-a-Service (PaaS) is revolutionizing brand marketing by offering tailored, engaging content solutions that resonate deeply with target audiences. Dive into how PaaS can elevate your brand’s voice.
Branded podcasts are more than just a marketing tool; they are a powerful way to engage directly with business audiences, providing unique insights and building deep connections. This guide offers a comprehensive look at the elements necessary to develop a successful B2B podcast, from understanding your audience to measuring success, all through the lens of industry experts at JAR Audio.
Reach senior executives through branded podcasts. Find out how these decision-makers are embracing podcasts and what it means for B2B marketing.
Learn how the “red thread” concept can guide your branded podcast to better capture and engage your target audience, with strategic insights drawn from Tamsen Webster’s methodology.
Discover how a podcast can help your brand. Learn strategies and insights on leveraging podcasts to build trust, engage audiences, and enhance brand presence.
Discover how to avoid branded podcast mistakes and achieve content marketing success. Learn strategies and insights for effective podcast marketing and brand storytelling.
Learn about innovative corporate podcast formats that go beyond traditional interviews to create dynamic and engaging shows for your brand.
This guide explores notable tech company podcasts, offering insights into how tech brands use podcasts to communicate complex tech topics engagingly and informatively.
Prospects might be seeping out of your marketing funnel. A branded podcast can fix the hole.
