Podcast Agency
Most creator marketing rents attention. Creator-led branded shows give brands the chance to build an audience asset people return to.
July 23, 2026
with Steve Pratt, Author of the hit book Earn It
with Steve Pratt, Author of the hit book Earn It
Most creator marketing rents attention. Creator-led branded shows give brands the chance to build an audience asset people return to.
Podcasting no longer looks or behaves like one medium. Audio, video, creators, brands and platforms now share an increasingly complicated ecosystem. JAR co-founder Jen Moss argues that the confusion is not evidence that podcasting has lost its way. It is evidence that the medium has grown.
How job-based podcast design connects business purpose, audience needs, creative strategy, distribution and measurement before anyone presses record. Job-based podcast design begins with one question:
Downloads are useful, but they rarely prove that a branded podcast is doing its job. Here is how to build a podcast measurement framework around the outcomes your organization actually cares about.
Most branded podcasts don’t fail because of poor production. They fail because audience growth is treated as something that happens after launch. Here’s how to design growth into your podcast from day one by aligning business goals, audience strategy, KPIs, distribution, and measurement before recording Episode One.
Branded entertainment is reshaping modern marketing. As AI floods the internet with content, brands need to earn attention through stories, podcasts, video, and live experiences that audiences actively choose. Here’s why the future of brand storytelling belongs to brands that think like media companies.
Choosing a podcast agency based on microphones, cameras, and studio setups is like hiring a football coach because they own a whistle. This article explores the questions that actually matter, from audience strategy and business objectives to distribution, measurement, and ROI, and why the best podcast partners focus on outcomes long before they talk about equipment.
Moving your podcast to YouTube isn’t as simple as uploading the audio and hoping for the best. This article explores how video changes podcast discovery, audience behavior, and storytelling, and why the best podcast strategies treat audio and YouTube as two very different relationships.
AI can now generate a podcast from start to finish, but “automatic” doesn’t mean effective. In this guide, we break down the most popular AI podcasting tools, where they add real value, and where they quietly erode trust. If your goal is influence, not just output, the answer isn’t choosing AI or humans. It’s knowing exactly where each belongs.
