with Steve Pratt, Author of the hit book Earn It

The JAR Blog

Podcast recording studio with equipment and ROI graphs displaying the success of branded podcasts.
Audience Growth
Roger Nairn
Brands, Here’s How to Measure Podcast ROI

This article delves into the complexities of calculating and maximizing branded podcast ROI, offering actionable insights for brands looking to leverage podcasts in their marketing mix.

Image collage wall, used on blog about audio blogging
Audio Podcasts
Roger Nairn
Audio Podcasting: Why You Need Audio in Your Blog Posts

In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.