Ever watched a video podcast that felt more like a Zoom meeting than must-see TV? You’re not alone. In this post, I draw on lessons from the National Film Board, TELUS Storyhive, and JAR’s own Audience Growth team to break down what really makes a video podcast compelling.
Traditional formats like webinars and whitepapers are falling flat. Today’s audiences crave story-driven, platform-native content — and branded video podcasts deliver. One Canadian media company made the leap, creating a video podcast that meets creators where they are and models the future of media. From dynamic visuals to flexible repurposing, here’s how they built a show that captures attention and builds community.
Most branded video podcasts look good but go nowhere. At JAR, we believe video should do more than sit on YouTube — it should drive your funnel. From LinkedIn lead gen to TikTok engagement, we break down how to transform your show into a multi-channel growth engine. If your video podcast isn’t pulling its weight, this is your blueprint for making it count.
