AUDIO PODCASTS
From launch to growth, we turn branded podcasts into strategic business assets.
Our services
We’re a “do-it-all-for-you” branded podcast agency. Here’s what our services include.
- Podcast strategy
We work with you to define your goals, identify your target audience, and determine how your branded podcast fits into your broader marketing ecosystem.
- Research & writing
Our team dives deep into your industry, audience, and brand voice to craft scripts and narration that engage and inform.
- Audience growth
Relying on data-driven insights, our audience growth specialists use proven strategies to attract the right listeners and keep them coming back.
- Host casting
The right voice can make or break a podcast. We source, vet, and cast professional hosts who align with your brand and engage your audience.
- Chase production
We find, prep, and book interviews with guests according to our production schedule, ensuring they’re aligned with your goals.
- Audio & video production
We handle every element of production with precision and creativity so you can leave a lasting impression on your listeners. This includes recording, mixing, editing, and original music composition.
- Creative direction
From conceptualizing episode ideas to refining scripts and guiding the production process, our team helps your podcast stand out with engaging, innovative, and high-quality storytelling.
- Distribution
Whether it’s preparing metadata or uploading and distributing episodes across platforms like Apple Podcasts, Spotify, and YouTube, we make sure your content is easily accessible to your audience.
- Marketing strategy & execution
Social media planning, paid campaigns, PR efforts, cross-promotions… We develop and execute tailored marketing strategies so your podcast achieves maximum reach.
- Analytics capture & reporting
Our analytics and reporting services track listener behavior, engagement metrics, and ROI, enabling you to optimize future episodes and demonstrate the tangible impact of your podcast.
1. PREPARE
Clarify your goal. Define your audience. Identify your opportunity.
We begin by understanding what job your podcast needs to do. Are you aiming to build brand affinity with customers? Inspire employees? Position your brand as a thought leader?
This is where we define your strategic Door (or the business problem we’re solving) and make sure we’re aligned on who you’re trying to reach, and what success will look like.
You’ll come away with a clear creative brief that outlines your JAR:
Job: the outcome you need
Audience: who you’re talking to, and how they consume content
Result: how we’ll measure success
2. PLAN
Set your strategy. Lock in your format. Align your content with audience needs.
Great podcasts are never winged. We guide your team through a strategy lab to build a show that’s audience-first and goal-aligned.
Together, we’ll define the story structure, hosting style, guest criteria, and promotional approach, which is all tailored to your target audience and strategic goals.
This is also where we shape the storytelling format:
Interview for expert credibility
Conversational for authentic connection
Narrative for layered, immersive stories
Panel for inclusive, multi-voice dialogue
Each choice reflects the solution’s end purpose, as well as your audience’s preferred listening style.
3. PRODUCTION
Record. Edit. Design. Score.
From remote interviews to full in-studio production, our award-winning creative team takes care of every detail. We combine technical excellence with editorial oversight to make sure each episode sounds as sharp as the strategy behind it.
Depending on your investment level, we’ll tailor the scope:
Essential: solid and streamlined
Enhanced: added support for guests and social clips
Advanced: high-concept creative and video assets
Every show is engineered to support your JAR-defined Result, whether that’s engagement, awareness, loyalty, or brand lift.
4. PROMOTE
Build your audience. Grow your reach. Track performance.
Your podcast is more than a content asset. It’s a branded ecosystem that should deliver real business value. We develop launch plans and promotional strategies designed to meet your audience where they are, across channels and platforms.
Audio-only? We’ll optimize for discoverability and listen-through rates.
Video-first? We’ll create social-ready content and visual storytelling that stands out.
You’ll receive custom reporting that tracks the KPIs tied to your defined Result, from downloads and engagement to loyalty and lead generation.
5. EVOLVE
Refresh your format. Deepen your strategy. Scale your results.
As your podcast matures, we revisit your goals and audience insights to keep the strategy sharp. Whether you’re preparing for season two, introducing a video layer, or branching into new storytelling formats, we’ll help you evolve with purpose.
No matter the format or audience, our goal remains the same: Deliver branded podcast solutions that perform.
The podcasts we produce
We partner with progressive brands who have an appetite for crafting meaningful, authentic content and who understand the value of long-term audience relationships.
Discover more on the JAR blog
Explore insights, tips, success stories and more on the JAR blog.
