Audio podcasting is invisible filmmaking, and every sonic choice shapes what your listener sees in their mind. In this post, we break down essential sound design and editing techniques that elevate audio storytelling: wild tracks, dialogue pacing, ambient noise, vocal delivery, foley, and more.
There’s something about sound that stays with you. At JAR, we call it audio-first storytelling: a way of crafting podcasts that spark imagination, create empathy, and embed your brand in the listener’s mind. This post unpacks the neuroscience behind why audio hits deeper, when to choose audio over video, and how silence, sound design and narrative structure turn passive listeners into loyal fans.
Learn about the rise of Indigenous podcasts, their cultural impact, and how they are reshaping media by preserving and celebrating Indigenous voices and stories.
Jen Moss explores the connection between podcasting and walking.
We explain why brands need to have an audio strategy, and how JAR Audio is now offering an Audio Blogging Service.
While video content has its merits, brands should not overlook the incredible power of audio and podcasting.
In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.
