with Steve Pratt, Author of the hit book Earn It
Still using downloads to measure podcast success? You’re missing the bigger picture. This article breaks down why podcast attribution is messy (but manageable) and how content marketers can prove ROI using smarter metrics, first-party data, and multi-touch models.
Most branded podcasts miss the mark because the concept isn’t built to earn trust. This piece lays out a no-fluff approach to crafting a show that’s clear on purpose, audience-savvy, and worth listening to.
What makes someone skip a podcast, or share it? In this post, we break down how creative direction fuels branded content engagement and sharpens podcast positioning, with real-world examples from us at JAR Audio.
Podcast ads are winning on every front: recall, trust, and action. But the real opportunity? Branded podcast experiences. If a 30-second ad drives results, imagine what a 30-minute show — owned by your brand — can do. We break down new data and what it means for marketers ready to build lasting audience trust.
Dull content is expensive. In the world of branded podcasts, playing it safe means paying more to get noticed. This piece explores why creativity, craft, and audience insight are essential if you want your show to stand out and stick.
AI can speed up production, but it can’t replicate human insight. In this article, we explore why context, emotion and lived experiences are essential to branded podcast quality (and why great storytelling still needs a human touch).
Creative is the power behind your podcast. This article explores how strong creative direction fuels audience retention, discoverability, and brand impact, with lessons from shows like Wheel of Risk by Allianz Trade. If you’re planning a branded podcast, start here.
AI tools are transforming podcast production, and it’s now faster to transcribe, clip and repurpose content. But speed isn’t strategy. Here’s how to strike the right balance between automation and authentic storytelling.
Storytelling in podcasts can be powerful, but only when grounded in strategy. Here are a few lessons from the field on how to align creative podcasting with clear business goals, audience insight, and smart promotion.
