Today, thought leadership ranks among the top three decision drivers for buyers, with Gen Z and Millennials placing it even higher. Podcasts give you the soft power to set the terms of debate, coin industry language, and control the conversation long before buyers are in-market. Learn how leading brands engineer category ownership through narrative pillars, news-making guests, and video-first distribution.
There’s something about sound that stays with you. At JAR, we call it audio-first storytelling: a way of crafting podcasts that spark imagination, create empathy, and embed your brand in the listener’s mind. This post unpacks the neuroscience behind why audio hits deeper, when to choose audio over video, and how silence, sound design and narrative structure turn passive listeners into loyal fans.
Ever watched a video podcast that felt more like a Zoom meeting than must-see TV? You’re not alone. In this post, I draw on lessons from the National Film Board, TELUS Storyhive, and JAR’s own Audience Growth team to break down what really makes a video podcast compelling.
In this article, we break down the best place to host a video podcast—free and paid—for B2B and B2C marketers looking to drive results.
