Podcast Strategy
How to Choose a Podcast Agency That Gets ROI
Most agencies stop at production. This article shows how to build a podcast that performs. Tie your branded podcast to business goals, plan distribution and repurposing, and measure what matters, including the likes of brand lift, deal influence and retention. This article includes five vetting questions and case studies from Amazon, RBC, Expedia, Lululemon, and Wharton.
