Content Marketing
2026 is the year you stop flirting with long-form and put a ring on it
As trust fractures and audiences retreat into smaller, safer circles, short-form content can’t do the heavy lifting brands now require. Drawing on the 2026 Edelman Trust Barometer, this article explains why long-form video and audio have become essential trust infrastructure, and how senior marketers can use podcasts to rebuild context, humanize institutions, and earn credibility in an insular world.
