When you treat each episode as a content engine, not just a one-off drop, you can spin it into 15+ sales assets, from teaser clips and quote graphics to personalized outreach tools. This approach transforms your show into sales enablement with a pulse, giving reps fresh ways to build trust, create urgency, and move deals forward.
Most agencies stop at production. This article shows how to build a podcast that performs. Tie your branded podcast to business goals, plan distribution and repurposing, and measure what matters, including the likes of brand lift, deal influence and retention. This article includes five vetting questions and case studies from Amazon, RBC, Expedia, Lululemon, and Wharton.
Learn why podcast performance—not just listens—should be your brand’s ultimate goal. This guide explores actionable strategies, case studies from JAR Audio, and the metrics that truly matter to CMOs, brand managers, and content leaders.
Discover the various ways to harness the ROI of branded podcasts, enhancing brand visibility, audience engagement, and ultimately, marketing success.
This article delves into the complexities of calculating and maximizing branded podcast ROI, offering actionable insights for brands looking to leverage podcasts in their marketing mix.
