Podcast Marketing
Why Your Branded Podcast Is the Best Market Research You’ll Ever Do
After 22 years in advertising and podcasting, one thing is clear: the best branded podcast research comes straight from what people actually say. Every interview reveals the real fears, goals, and motivations hidden behind corporate language. When you transcribe, tag, and test that data, your podcast becomes more than content, it becomes a living research lab. The result? Insights that shape better campaigns, sharper sales conversations, and messaging that truly resonates.
