CASE STUDY
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Launching a podcast during the early days of a global pandemic posed serious logistical and creative challenges. But for Vancity, it also presented an opportunity — to provide clarity and trusted financial guidance to its community at a time when it was needed most.
With Good Money, the goal was to deliver relevant, actionable financial content while maintaining exceptional production quality in a fully remote environment.
“We were faced with the challenge of launching a podcast mid-pandemic that delivered must-have knowledge to listeners and exceptional quality despite being made in a time where we were 100% remote.”
— Vancity
Entering a saturated audio landscape in a time of uncertainty, the podcast needed to stand out — not through flash, but through substance and technical excellence.
JAR developed and produced Good Money entirely virtually — from early strategy sessions and host sourcing to scripting and final mix. This remote workflow demanded flexibility, innovation, and close collaboration.
The show delivered weekly insights tailored to the evolving needs of Canadians, covering urgent topics like Canada’s federal debt (The Cost of COVID-19), local business resilience (The Local Economy), and ethical investing (Investing for a Better World). Hosted by Anicka Quin, the podcast combined expert financial advice with deeply human stories — creating an educational experience that also resonated emotionally.
The series debuted with The Big Picture and closed the season with The Road Ahead, bookending a timeline of crisis and cautious recovery. Each episode featured tangible takeaways, with calls to action like one-to-one financial planning sessions to help listeners turn insight into impact.
Good Money achieved a 95% listen-through rate — evidence that the show delivered consistent value and kept its audience engaged from start to finish.
