CASE STUDY
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Lululemon’s exponential growth — from 1,600 to 4,200 employees in just six years — brought the challenge of keeping a global, fast-expanding workforce deeply connected to the brand’s cultural heartbeat. With many employees physically and psychologically distant from HQ, the need for consistent, relatable, and accessible internal communication became clear.
The company sought to engage a young, global team by sharing the company’s rich HQ content in a format that was accessible, compelling, and consumable on the go. They wanted staff to feel part of major cultural moments—even when they happened oceans away.
“We wanted content our people could listen to while getting ready in the morning—something they’d look forward to, and something that helped them feel connected to our leadership.”
— Juma Wood
JAR partnered with Lululemon to launch The Lululemon Leadership Series, an internal podcast designed to extend the reach of HQ events and deepen cultural alignment across the global team.
We built a custom recording environment at Lululemon HQ, enabling our hosts — Juma Wood and Audrey Plaskacz — to conduct post-event interviews with high-profile speakers delivering TED Talk-style presentations. Our involvement spanned end-to-end production: from on-site content capture and host coaching, to scripting, editing, and final audio packaging.
By training the hosts in interview techniques and providing editorial guidance, we ensured each episode offered meaningful insights while remaining true to lululemon’s voice. The final episodes provided an on-demand window into leadership philosophies and lived values — offering staff around the world a shared listening experience grounded in authenticity and relevance.
The Lululemon Leadership Series quickly became a trusted touchpoint for staff engagement:
“The podcast helped bring the energy of HQ to everyone, no matter where they were. It’s been a unifier.”
— Lululemon representative
