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The clock is ticking on big issues like climate change, social justice, accessibility, and cybersecurity — not to mention the fact that we’re trying to recover from a global pandemic. Adaptability is now seen as the critical skill by leading employers across the country. But the trick is: we need to adapt in the right ways. Ways that will help us move forward, together. That’s why this diverse and inter-generational podcast, brought to you by BCIT, tells stories that embody the never-ending human potential to adapt to change.
Fireweed features guests from in and around the Cascadia Innovation Corridor, interviewing academics and industry leaders, people from business and tech who are working to create resilient systems — all built to handle change. Meet people with vastly different experiences who have demonstrated their ability to grow and adapt to whatever challenges life throws at them and — like the fireweed — come back stronger than ever.
The Fireweed podcast gave BCIT a powerful new way to tell its story. By showcasing real student experiences, alumni journeys, and faculty insights, the podcast deepened emotional connection with prospective students while reinforcing the institute’s reputation for hands-on, real-world learning. With each episode, Fireweed painted a fuller picture of the BCIT experience — one rooted in resilience, transformation, and purpose.
Beyond brand storytelling, Fireweed became a strategic tool in BCIT’s recruitment and engagement efforts. It helped differentiate the institute in a competitive education landscape, offering listeners a compelling, human perspective on what it means to learn and grow at BCIT.
The series continues to serve as a platform for meaningful dialogue and connection, both on campus, in industry, and beyond.
