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What is a Good Podcast Consumption Rate? Unlocking the Power of Podcasting for B2C Brands
Understanding what a good podcast engagement rate is can be pivotal for B2C brands aiming to optimize their content strategies and foster deeper connections with their audience.
What are Good Goals for a B2B Podcast?
Launching a B2B podcast can be a game-changer for your business, but only if you set the right goals from the start. In this comprehensive guide, we explore the key objectives that can propel your podcast to new heights, from cultivating thought leadership and boosting brand awareness to generating valuable leads and fostering a thriving community.
I Own a Podcast Agency and Teach Podcast Writing. I Let My Students Use AI.
My day job is co-running a branded podcast agency, but I moonlight as a Lecturer in Creative Writing at the University of British Columbia. Here's what I learned letting my students use AI.
Enhancing Influence with B2B Branded Podcasts
Mastering podcast production is essential for B2B companies aiming to boost their brand presence and engage a professional audience effectively. Learn the strategies that can help elevate your marketing efforts to new heights.
The Importance of Balancing Creativity With Business Goals
Discover why balancing creativity with business goals is essential for marketing success. See how this approach can boost both engagement and business results.
The Role of Intent in Podcasting
Understanding and defining the podcast intent is crucial for any brand looking to establish a successful podcast. This foundational step ensures that your content not only engages but also aligns with your strategic business objectives.
Seven Steps for Great Podcast Ad Copy That Will Grow Your Podcast Audience
Discover key strategies for creating effective podcast promotions, from crafting compelling promo copy to strategic audience engagement, tailored for senior marketers and brand managers.
The Ultimate Guide to B2B Podcasts in 2024
Branded podcasts are more than just a marketing tool; they are a powerful way to engage directly with business audiences, providing unique insights and building deep connections. This guide offers a comprehensive look at the elements necessary to develop a successful B2B podcast, from understanding your audience to measuring success, all through the lens of industry experts at JAR Audio.
Capturing the C-Suite: The Unmissable Opportunity of B2B Podcasts
Reach senior executives through branded podcasts. Find out how these decision-makers are embracing podcasts and what it means for B2B marketing.
Always Balance Your Creativity and Marketing Objectives
My first project in the advertising industry taught me valuable lessons about the necessity of balancing creativity and marketing objectives to ensure campaign effectiveness and market relevance.
Podcast Marketing Tips to Grow Your Audience
For most brands aiming for brand lift or brand awareness, engaging the right listeners through podcast ad campaigns is key to building long-lasting relationships.
Enhancing Your Brand Through the Art of Podcast Experience
Dive into the art of creating a podcast experience that transcends ordinary brand promotion, drawing inspiration from the legendary Augusta National. Learn how prioritizing listener engagement, values, and a rich auditory experience can transform your podcast into a powerful touchpoint for audience connection and brand loyalty.
