OUR Blog
From Content to Community: How Branded Podcasts Cultivate Brand Fandom
What turns a casual listener into a loyal fan — and a loyal fan into a brand advocate? It’s not just downloads or metrics. It’s emotional connection. Here are five tactical strategies to help your branded podcast build community, deepen engagement, and turn listeners into passionate ambassadors.
Why Podcasts Are the Most Powerful Media Format Right Now (And Why Brands Need to Pay Attention)
Podcast conversations are shaping media. Audiences are tuning into real discussions, building trust with brands, and engaging like never before. Here’s why brands that lead great podcast conversations will win.
2025 JAR Audio – Emerging Women in Podcasting Pilot Competition
We're excited to announce JAR's 3rd Emerging Women in Podcasting Pilot Competition! The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team.
How Podcasts and TV Series are Hooking Up and Making Media Babies
Podcasts and TV shows are no longer separate entities—they’re converging in creative, powerful ways. From behind-the-scenes companion podcasts to TV series born from audio storytelling, these two mediums are working together to deepen engagement and build fan loyalty. Here’s how podcasts and TV are creating transmedia magic.
The Hidden Cost of Inaction: What’s It Really Costing You to Not Launch—or Improve—Your Branded Podcast?
Brands that hesitate don’t just stand still—they fall behind.
10 Steps to Convince Your Boss to Launch a Branded Podcast
Discover 10 essential strategies to convince your boss that a branded podcast isn’t just beneficial—it’s essential for staying competitive in today’s digital landscape.
Branded Podcasts Are Changing—Here’s How to Win in 2025
Most branded podcasts fail because they lack a strategy. Learn how to create a branded podcast that builds authority, grows engagement, and delivers real ROI in 2025.
Don’t Look at The Internet and Other Podcasting Advice
Writing is messy, human, and real—just like great podcasts. The best brands get that.
Carving Branded Podcast Success: Launch Your Show Without Wiping Out
Launching a branded podcast is like tackling your first ski run of the season—it’s exhilarating but risky if you’re not prepared. This guide will help you navigate the slopes of branded podcast success with a clear vision, engaged audience, and consistent quality.
How Your Podcast Impacts Your Brand: The Power of Podcast Performance
Learn why podcast performance—not just listens—should be your brand's ultimate goal. This guide explores actionable strategies, case studies from JAR Audio, and the metrics that truly matter to CMOs, brand managers, and content leaders.
Brands, Witches, and Podcasts: Transforming Corporate Media
Corporate media faces a new challenge: balancing sensationalism with meaningful storytelling. Learn how branded podcasts are reshaping media in 2024, fostering trust, humor, and ethical engagement in the digital age.
How Non-Profit Podcasts Are Amplifying Bold Missions and Inspiring Change
Non-profit podcasts amplify bold missions, educate audiences, and inspire action. Discover how organizations like BC Schizophrenia Society and Campaign Legal Center are using podcasts to drive change, and how you can support their transformative work.
