OUR Blog
How to Choose a B2B Podcast Partner That Delivers Business Results
Most agencies focus on production quality and speed. For B2B brands, the right podcast partner brings a clear strategy that supports business objectives, connects with the right audience, and measures success in meaningful ways. This guide walks through the steps to identify a B2B podcast partner that can help you build credibility, grow your audience, and achieve long-term impact.
How to Choose a Podcast Agency That Gets ROI
Most agencies stop at production. This article shows how to build a podcast that performs. Tie your branded podcast to business goals, plan distribution and repurposing, and measure what matters, including the likes of brand lift, deal influence and retention. This article includes five vetting questions and case studies from Amazon, RBC, Expedia, Lululemon, and Wharton.
How We Design Audio Podcasts That Live in the Listener’s Mind
At JAR Podcast Solutions, we believe audio storytelling should feel cinematic. In this piece, CCO Jen Moss breaks down how sound design, pacing, and strategic silence come together to build vivid, immersive podcast scenes. From whale-song “orcastras” to sonic transitions and emotional cues, she shares techniques that turn audio-first storytelling into a full-sensory journey — one beat, one breath, one moment at a time.
What Are Your Listeners Picturing? (And Is It What You Intended?)
Audio podcasting is invisible filmmaking, and every sonic choice shapes what your listener sees in their mind. In this post, we break down essential sound design and editing techniques that elevate audio storytelling: wild tracks, dialogue pacing, ambient noise, vocal delivery, foley, and more.
How audio storytelling creates immersive brand experiences — and why it works.
There’s something about sound that stays with you. At JAR, we call it audio-first storytelling: a way of crafting podcasts that spark imagination, create empathy, and embed your brand in the listener’s mind. This post unpacks the neuroscience behind why audio hits deeper, when to choose audio over video, and how silence, sound design and narrative structure turn passive listeners into loyal fans.
JAR Audio Has Rebranded. Here’s What That Means.
After eight years of building award-winning branded podcasts as JAR Audio, we’ve rebranded as JAR Podcast Solutions. This is a signal of sharper strategy, deeper alignment with business results, and a renewed commitment to helping brands create podcasts that perform. In this article, CEO Roger Nairn shares the story behind the rebrand, the evolution of the JAR System, and why now is the time to treat podcasting not as a strategic, audience-first growth channel.
Elevate, Don’t Overdo: Simple YouTube Hygiene for Video Podcasts
Ever watched a video podcast that felt more like a Zoom meeting than must-see TV? You’re not alone. In this post, I draw on lessons from the National Film Board, TELUS Storyhive, and JAR’s own Audience Growth team to break down what really makes a video podcast compelling.
7 Proven Ways to Turn Create Branded Podcast Fans
Why “Don’t Touch the Moss” Backfires (Or Works Brilliantly)
Why do we instinctively want to break the rules, like touching a “Do Not Touch” sign? That’s audience psychology at work, and it matters more than you think in podcast marketing. This post dives into the power of psychological reactance, how it shapes listener behavior, and how smart podcasters can use it to spark curiosity, build trust, and keep audiences coming back for more.
Podcast Editing in the Age of AI: Where’s the Line Between Polish and Fiction?
As AI-generated music and content flood the digital space, audiences are growing wary of what’s real (and what’s not). In this post, we explore the risks of over-polishing branded podcasts with synthetic tools, why authenticity still wins trust, and how brands can use AI responsibly without crossing the line.
Confessions of an Aspiring Podcast Host: What I’ve Learned Producing Hundreds of Branded Podcasts
Everyone thinks podcast hosting is easy... until they try it. In this candid post, JAR’s Chief Creative Officer shares real confessions from first-time hosts and the behind-the-scenes coaching that helps them find their voice.
When Attention Drops, Video Podcasting Can Pull Your Audience Back In
Traditional formats like webinars and whitepapers are falling flat. Today’s audiences crave story-driven, platform-native content — and branded video podcasts deliver. One Canadian media company made the leap, creating a video podcast that meets creators where they are and models the future of media. From dynamic visuals to flexible repurposing, here’s how they built a show that captures attention and builds community.
