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Launching a Winner: How this Branded Podcast Topped the Charts in its First Week
Brands, Here’s How to Measure Podcast ROI
This article delves into the complexities of calculating and maximizing branded podcast ROI, offering actionable insights for brands looking to leverage podcasts in their marketing mix.
Why Brands Should Experiment With “One-Off” Podcasts
Brands should never be afraid to produce a “one-off” podcast.
New Project – Expedia: Out Travel The System
Introducing “Out Travel the System” by Expedia.
Why Audio Trumps Video for Podcast Marketing
While video content has its merits, brands should not overlook the incredible power of audio and podcasting.
How Podcast Agencies Should Work With Creative Agencies
Collaboration between podcast agencies and creative agencies is a dynamic process that can yield powerful results in the realm of branded podcast production and marketing strategies.
Audio Blogging: Why You Need Audio in Your Blog Posts
In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.
The Vital Podcast Statistics All Brands Should Know [2025 update]
Uncover "The Vital Podcast Statistics All Brands Should Know" in our latest blog post, featuring key data on listener demographics, platform dominance, and the impact of podcasts on brand metrics.
