OUR Blog
How audio storytelling creates immersive brand experiences — and why it works.
There’s something about sound that stays with you. At JAR, we call it audio-first storytelling: a way of crafting podcasts that spark imagination, create empathy, and embed your brand in the listener’s mind. This post unpacks the neuroscience behind why audio hits deeper, when to choose audio over video, and how silence, sound design and narrative structure turn passive listeners into loyal fans.
JAR Audio Has Rebranded. Here’s What That Means.
After eight years of building award-winning branded podcasts as JAR Audio, we’ve rebranded as JAR Podcast Solutions. This is a signal of sharper strategy, deeper alignment with business results, and a renewed commitment to helping brands create podcasts that perform. In this article, CEO Roger Nairn shares the story behind the rebrand, the evolution of the JAR System, and why now is the time to treat podcasting not as a strategic, audience-first growth channel.
Elevate, Don’t Overdo: Simple YouTube Hygiene for Video Podcasts
Ever watched a video podcast that felt more like a Zoom meeting than must-see TV? You’re not alone. In this post, I draw on lessons from the National Film Board, TELUS Storyhive, and JAR’s own Audience Growth team to break down what really makes a video podcast compelling.
7 Proven Ways to Turn Create Branded Podcast Fans
Why “Don’t Touch the Moss” Backfires (Or Works Brilliantly)
Why do we instinctively want to break the rules, like touching a “Do Not Touch” sign? That’s audience psychology at work, and it matters more than you think in podcast marketing. This post dives into the power of psychological reactance, how it shapes listener behavior, and how smart podcasters can use it to spark curiosity, build trust, and keep audiences coming back for more.
Podcast Editing in the Age of AI: Where’s the Line Between Polish and Fiction?
As AI-generated music and content flood the digital space, audiences are growing wary of what’s real (and what’s not). In this post, we explore the risks of over-polishing branded podcasts with synthetic tools, why authenticity still wins trust, and how brands can use AI responsibly without crossing the line.
Confessions of an Aspiring Podcast Host: What I’ve Learned Producing Hundreds of Branded Podcasts
Everyone thinks podcast hosting is easy... until they try it. In this candid post, JAR’s Chief Creative Officer shares real confessions from first-time hosts and the behind-the-scenes coaching that helps them find their voice.
When Attention Drops, Video Podcasting Can Pull Your Audience Back In
Traditional formats like webinars and whitepapers are falling flat. Today’s audiences crave story-driven, platform-native content — and branded video podcasts deliver. One Canadian media company made the leap, creating a video podcast that meets creators where they are and models the future of media. From dynamic visuals to flexible repurposing, here’s how they built a show that captures attention and builds community.
One Episode, Many Outcomes: How to Multiply the Impact of Your Podcast (and Transform it into a Content Powerhouse)
Still treating your podcast as a weekly audio drop? You’re missing its real potential. A single episode can power a full-blown content repurposing strategy, including blogs, videos, social clips, email content, and more. At JAR Audio, we help brands shift from “just a show” to “strategic content system.” Here’s how to multiply your message without watering it down and turn every episode into a growth asset.
How to Turn Your Branded Video Podcast into a Full-Funnel Distribution Engine
Most branded video podcasts look good but go nowhere. At JAR, we believe video should do more than sit on YouTube — it should drive your funnel. From LinkedIn lead gen to TikTok engagement, we break down how to transform your show into a multi-channel growth engine. If your video podcast isn’t pulling its weight, this is your blueprint for making it count.
Unlock Podcast Growth: How Listener Personas Drive Smarter Strategy (and ROI)
If your podcast still leads with what you want to say, it’s nothing more than a broadcast. This article explores how building deep, research-driven podcast listener personas helps you flip the mic, craft episodes that resonate, and grow your show with intention.
Why We’re Asking Ottawa to Fund Podcasting — And Why You Should Too
Podcasting in Canada is thriving. Audiences are growing. New voices are breaking through. But government support? Still stuck in the past. This week, Canadian podcast creators came together to demand change with an open letter to Canadian Heritage calling for funding, recognition, and policy updates that reflect podcasting’s cultural power. If you care about diverse, independent Canadian stories, now’s the time to speak up.
