OUR Blog
Intranet Fatigue Is Real. Here’s Why Employees Will Actually Listen to a Podcast
Every company has one: the dreaded communication graveyard. It’s full of unread intranet posts, unopened “all-staff” emails, and long PDFs no one finishes. This is intranet fatigue. An employee communication podcast changes that. By letting people hear leaders’ voices, celebrate milestones, and connect through authentic storytelling, podcasts transform corporate updates into moments of belonging. From hybrid workers on the go to global teams bridging distance, internal podcasts make culture portable, human, and real.
The Internal Podcast: Your Company Culture’s Most Underused Tool
Emails pile up. Slack scrolls endlessly. Intranets become digital graveyards. No wonder only 36% of employees say their organization communicates effectively. That’s where an internal podcast strategy comes in. By letting employees hear leaders’ voices, tone, and intent, podcasts cut through the noise, build trust, and strengthen culture in ways text never can. From uniting teams after mergers to reinforcing company values, internal podcasts solve the alignment problem that traditional channels can’t touch.
How to Unstick Stalled Deals With One Podcast Clip
When prospects hear a trusted voice sharing genuine insight in their earbuds, the sales dynamic shifts. Instead of pushing product, reps share context that feels relevant and human, which often reopens doors and accelerates deals. With the right system for identifying, packaging, and sharing clips, sales teams gain a repeatable way to build credibility and move opportunities forward faster.
Your Sales Team’s Secret Weapon Might Already Be in Your Podcast Feed
When you treat each episode as a content engine, not just a one-off drop, you can spin it into 15+ sales assets, from teaser clips and quote graphics to personalized outreach tools. This approach transforms your show into sales enablement with a pulse, giving reps fresh ways to build trust, create urgency, and move deals forward.
Why Your Podcast’s Biggest Mistakes Happen Before the Mic Is Even On
When goals are fuzzy, the audience undefined, and success metrics missing, even the best-sounding episodes will stall. The good news? With a clear podcast pre-production strategy, you can avoid wasted effort and build a show that delivers real business impact. At JAR Podcast Solutions, we use the MEDIA + JOB + FORMAT + LEVEL framework to align purpose, audience, and production before anyone hits record. Intentional shows earn attention and loyalty; rushed ones fade fast.
How B2B Companies Use Podcasts to Control Industry Narratives
Today, thought leadership ranks among the top three decision drivers for buyers, with Gen Z and Millennials placing it even higher. Podcasts give you the soft power to set the terms of debate, coin industry language, and control the conversation long before buyers are in-market. Learn how leading brands engineer category ownership through narrative pillars, news-making guests, and video-first distribution.
How to Choose a B2B Podcast Partner That Delivers Business Results
Most agencies focus on production quality and speed. For B2B brands, the right podcast partner brings a clear strategy that supports business objectives, connects with the right audience, and measures success in meaningful ways. This guide walks through the steps to identify a B2B podcast partner that can help you build credibility, grow your audience, and achieve long-term impact.
How to Choose a Podcast Agency That Gets ROI
Most agencies stop at production. This article shows how to build a podcast that performs. Tie your branded podcast to business goals, plan distribution and repurposing, and measure what matters, including the likes of brand lift, deal influence and retention. This article includes five vetting questions and case studies from Amazon, RBC, Expedia, Lululemon, and Wharton.
How We Design Audio Podcasts That Live in the Listener’s Mind
At JAR Podcast Solutions, we believe audio storytelling should feel cinematic. In this piece, CCO Jen Moss breaks down how sound design, pacing, and strategic silence come together to build vivid, immersive podcast scenes. From whale-song “orcastras” to sonic transitions and emotional cues, she shares techniques that turn audio-first storytelling into a full-sensory journey — one beat, one breath, one moment at a time.
What Are Your Listeners Picturing? (And Is It What You Intended?)
Audio podcasting is invisible filmmaking, and every sonic choice shapes what your listener sees in their mind. In this post, we break down essential sound design and editing techniques that elevate audio storytelling: wild tracks, dialogue pacing, ambient noise, vocal delivery, foley, and more.
How audio storytelling creates immersive brand experiences — and why it works.
There’s something about sound that stays with you. At JAR, we call it audio-first storytelling: a way of crafting podcasts that spark imagination, create empathy, and embed your brand in the listener’s mind. This post unpacks the neuroscience behind why audio hits deeper, when to choose audio over video, and how silence, sound design and narrative structure turn passive listeners into loyal fans.
JAR Audio Has Rebranded. Here’s What That Means.
After eight years of building award-winning branded podcasts as JAR Audio, we’ve rebranded as JAR Podcast Solutions. This is a signal of sharper strategy, deeper alignment with business results, and a renewed commitment to helping brands create podcasts that perform. In this article, CEO Roger Nairn shares the story behind the rebrand, the evolution of the JAR System, and why now is the time to treat podcasting not as a strategic, audience-first growth channel.
