with Steve Pratt, Author of the hit book Earn It

Tag: B2B marketing

The JAR Podcast Growth System illustrating the podcast growth framework: Job → Audience → Strategy → Production → Distribution → Measurement → Optimization.
Audience Growth

Audience Growth Starts Before Episode One

Most branded podcasts don’t fail because of poor production. They fail because audience growth is treated as something that happens after launch. Here’s how to design growth into your podcast from day one by aligning business goals, audience strategy, KPIs, distribution, and measurement before recording Episode One.

Read More »
Modern podcast studio setup emphasizing podcast intent, featuring a microphone, headphones, and a notepad with 'Podcast Intent' written, highlighting the strategic preparation for podcast creation.
Podcast Strategy

The Role of Intent in Podcasting

Understanding and defining the podcast intent is crucial for any brand looking to establish a successful podcast. This foundational step ensures that your content not only engages but also aligns with your strategic business objectives.

Read More »